Digital success depends on the appropriate selection of SEO platforms. SE Ranking vs Moz are among the current leaders, with different advantages for determining keywords, analysing backlinks, and auditing sites. The following comparison details their features, pricing, and ease of use so that you can make the right choice regarding your SEO requirements.
What is SE Ranking
SE Ranking is one-stop SEO software that suits marketers, agencies, and businesses. It has a keyword tracking tool, website audit tool, backlink analysis tool, content optimization tool, and local SEO tool. With an intuitive interface, daily data updates, and affordable pricing, SE Ranking offers comprehensive data-driven SEO tactics for any level of experience.
What is Moz
Moz is an old, reliable podcast with efficient backlink research, keyword investigation, and audit tools. It has its metrics, such as Domain Authority (DA) and Page Authority (PA), allowing the user to evaluate such aspects as the quality of links and their search potential. Moz is best suited to business owners who need quality advice on how to do SEO and the ability to monitor the campaigns under development.
Quick Verdict: SE Ranking vs Moz
SE Ranking presupposes a more flexible approach, even more budgetary nature, and leads to users who want to track their ranking daily, use extensive SEO tools, pre-built content, and local SEO functionality. It is perfect in agencies and fast-developing companies. Although it is narrower, Moz is very strong in analyzing backlinks and offers reliable metrics such as Domain Authority. It fits better with SEO experts who require (relatively) cheap API access and perform primarily link-building. All in all, SE Ranking provides a wider value to the majority of users.
Pricing & Value
SE Ranking plans (estimates):
- Essential/Optimum: ~ $39-$52/mo 250-750 keywords 5-10 projects
- Pro/Plus: $\sim$89-95/mo 1,000-2,000 keywords, 30 projects, Looker Studio
- Business :~$189- 207/mo – infinity of projects, 5,000 keywords
The plans of Moz Pro:
- Starter: 49 mo/ month- 50 keywords, 1 site
- Normal: $99/ month, 300 keywords, 3 websites
- Medium:179 mo. – 1,500 keywords, 10 sites
- Large: 249- 299/mo -3,000 keywords, 25 sites
Key differences
Even the low-level offering of SE Ranking is cheaper and larger in terms of keywords and projects than Moz is.
Moz is more expensive and constrained in terms of the projects until reaching superior levels
The two will be available with discounts annually (~20%).
SE Ranking has more features and at a reduced price point, which is especially appealing to agencies and power users.
SE Ranking vs Moz: Features Comparison
Keyword Research: SE Ranking and Moz
The Search Engine Ranking tool of SE Ranking has a powerful keyword research tool that provides an exact search volume, keyword difficulty, CPC, and competition. It offers similar related keywords recommendations, pools of keyword groups, and displays step-by-step SERP analysis, featuring snippets and search ranking URLs. PPC insights are also contained in SE Ranking, and as such, they can be utilized in both paid and SEO campaigns. Both its interface and functionality are simple and clean, a nd it is possible to filter and export keyword lists.
The keyword research tool in Moz Pro targets these high-level metrics, such as monthly volume (usually in numeric buckets) and keyword difficulty, organic click-through rate (CTR), and a Moz Pro-proprietary metric known as Priority, which helps prioritize keyword opportunities. Nevertheless, it is devoid of PPC figures and employs ranges of volumes rather than exact figures, and this may compromise accuracy.
All in all, SE Ranking is more actionable and flexible in terms of SEO and paid search, and Moz is quite simplistic and high-level strategic.
Rank Tracking: SE Ranking vs Moz
The ability to track the rankings daily is one of the core features of SE Ranking, presented in all the plans that allow not only seeing the up-to-date position of keywords on desktop but also on mobile devices. Customers can monitor keywords in more than 170 nations and observe SERP characteristics, such as the performance of featured snippets, local packs, and advertisements. Its broad keyword limits and ad targeting through exact location keep marketers close to work and taking rapid action when necessary. Also, SE Ranking provides historical data, monitoring of the competitors, and reports that can be customized easily, which is a great choice for an agency and a business that requires thorough monitoring. There are many differences in SE Ranking vs Screaming Frog that you should know.
In Moz Pro, there is a weekly update of ranking as the default, as well as on-demand checking of ranking (up to 200 times per day). Such a schedule is good enough to serve the needs of most businesses, though SE Ranking data is updated daily. Moz has a simple interface, and it provides the position of each keyword, page authority, and ranking history. It does not, however, have all the granular geotargeting and SERP feature tracks that SE Ranking has.
Altogether, SE Ranking allows you to see more detailed and more frequent rank tracking, and Moz gives a simpler, less detailed overview, more convenient to work with a smaller campaign.
Website Audit
SE Ranking provides a powerful and fast website audit tool that checks more than 130 SEO errors, such as crawl errors, broken links, duplicate content, page speed, meta tags, and HTTPS status. Its reports are graphically clear and sort of repairs by severity, so the user will be able to understand and take some actions on problems easily. It involves checking the mobile optimization, sitemap, and robots.txt checks, and connection with Google Search Console to provide more details. Regular audits are an aid to promptly keeping a site healthy.
Moz Pro site audit targets some of the most common SEO issues, including crawlability, site errors, and on-page factors. It puts forward the problems with practical solutions to it, yet it is quite weak regarding the analysis compared to SE Ranking. Moz auditing also fits into its whole system well, yet it is deficient in some technologically high-order tests as well as visual clarity.
On the whole, SE Ranking is a more comfortable and informative tool to audit your site, but Moz Pro gives good, but a bit rudimentary, indicators of site health.
On-Page SEO: SE Ranking vs Moz
SE Ranking has an extensive on-page SEO checker, which scans pages separately for possible keyword use, meta tags, headings, and other information on images, such as alt texts, URL structure, and quality of content. It has understandable action considerations that will prioritize web page elements with target keywords. The tool also measures the speed of loading the pages and their mobile-friendliness, which allows enhancing the experience of the user and search ranking. It enables it to integrate with its content marketing suite, resulting in smooth optimization of content based on live statistics.
The on-page optimization tools provided by Moz provide page-level SEO audits that point out the missing/duplicate meta tags, use of keywords within the page, and the crawling difficulties. Moz has a Page Optimization tool that ranks the page based on target keywords in recommending content and technical aspects. Nevertheless, the on-page analysis that Moz provides is less complex than the one offered by SE Ranking and does not include content generation or artificial intelligence assistance.
All in all, SE Ranking offers a more elaborate, intuitive on-page SEO experience, whereas Moz offers more fundamental direction that can be used in fundamental optimization requirements.
Backlink Analysis and Backlink Building: SE Ranking vs Moz
SE Ranking is a decent tool analyzing backlinks that traces backlinks, their types, and anchor texts, and new or lost links. Its backlink database tends to be wider than those of Moz, but it is not as big as that one; it gives specific link statistics and enables exporting large amounts of data, which is useful in detailed link analyses. Because of SE Ranking, it is also possible to track the backlinks of competitors and warn about bad or dirty links, which allows working proactively on links.
Moz Pro is also famous because of its unmatched backlink database of more than 44 trillion linkages. It determines link quality and power through metrics such as Domain Authority (DA) and Page Authority (PA). The use of the link explorer provided by Moz will provide a deep overview of the linking domain, anchor text, and the spam score, and therefore, SEO professionals often tend to use it as a tool for link-building techniques. There are also formative tools in Moz that aid in finding new link opportunities and link growth directional changes over time.
In short, Moz is superior in terms of the depth of its backlink database and trustworthy metrics of links, whereas SE Ranking is highly valuable as it presents relevant metrics on link data and flexibility to export it.
Content Marketing: SE Ranking and Moz
SE Ranking provides a special Content Marketing Toolkit that allows you to investigate topics, view the competitors’ content, and optimize the articles by using SEO. Its Content Editor gives live suggestions in terms of target keywords, readability, and semantic relevance so that the content can match the search intent. The users can monitor the performance of the content and make corresponding adjustments. The combination of competitor and keyword data in SE Ranking makes the content creation process time-efficient and based on data.
Moz, in its turn, provides fewer content marketing features. Though the work of Moz (its Keyword Explorer and its On-Page Optimization tools) aids with its content strategy, it does not have a full-scale content editor or topic research suite. Moz prioritizes the aspects of SEO fundamentals and backlink analysis instead of content creation processes.
Capping it off, SE Ranking offers a more comprehensive, one-stop content marketing platform, which suits companies that strive to generate competitive content that is highly optimized. Moz can best be used as an SEO research component, and does not place a lot of special focus on direct content marketing capabilities.
Ease of Use: SE Ranking vs Moz
People generally admire SE Ranking due to its neat and simple interface, which is friendly to learners and experienced SEO experts alike. The dashboard is appropriately structured, and simple to move around the tools such as rank tracker, site auditing, and keyword research. Easy-to-use short setup guides, onboarding tooltips, and tutorials are provided. Its reports can be customized, and entries through drag and drop make it easier to use, even by an agency whose students are numerous.
Moz Pro has a very easy user interface that is not complex to follow, especially for those people who understand the basics of SEO. The site pays much attention to its clarity: images and data presentation are very clear. But there are more advanced features that involve a bit of learning, and the fact that Moz is less modular means users are working with a fixed toolset, mostly with little customization.
In general, SE Ranking is more flexible and novice-friendly, whereas Moz Pro is straightforward, but it is more adjusted to users who feel comfortable within the context of a conventional workflow in SEO.
Customer Support: SE Ranking vs Moz
SE Ranking provides around-the-clock customer care by live chat, email, and telephone. Their customer support team is well recognized due to its prompt, helpful answers and elaborate instructions. They also offer not only numerous educational content, such as webinars, tutorials, and a knowledge base, but also enable users to address the problems on their own. Also, SE Ranking provides onboarding support and one-on-one consultancy, particularly for higher plans.
Support is offered on a ticket and email basis via business hours, and live chat when available, by Moz Pro. Their support is trustworthy, but sometimes it is slower than in SE Ranking with the live chat. Moz also has an extensive SEO guide library, a community discussion, and frequent webinars that the user can use to learn more about SEO. With enterprise customers, they are given priority access.
To conclude, SE Ranking is more convenient in its support, which is available 24/7, and Moz has a well-understood kind of service available during business hours, complemented by great learning materials.
Final Verdict: SE Ranking vs Moz
SE Ranking is an all-in-one SEO tool that provides high-performance daily rank tracking, a convenient pricing system, and advanced features of keyword analysis, Website audit, backlinks tracking, and content marketing. It is very user-friendly and has 24-hour and 7-day support, especially to agencies and businesses that need complete and scalable SEO. Moz Pro is a powerful tool with an authoritative backlink database, trusted link metrics, and uncomplicated keyword research, which will be beneficial to SEO specialists working on link building and high-priority strategy. In general, SE Ranking may present more versatility and price-wise use to the majority of users, but Moz can be a decent option to consider in terms of analysis of backlinks and already existing measures of SEO.
